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October 9-12, 2008

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Written by Melissa Brady   
Tuesday, 12 February 2008

After 15 years of publishing the largest circulation beer newspaper in the US, Ale Street News (ASN) is reborn with excitement, enthusiasm and vision for 2008 and beyond.

Ale Street News presently distributes 90,000 copies of each issue from Maine to Florida, throughout the Great Lakes to California and beyond. With each issue this number is steadily growing and as we expand into more and more markets.

ASN Directory Listings

Who Should List?

Breweries, Brewpubs, Bars, Restaurants and Retail Stores seeking to broaden their exposure both in print and on the Web while receiving copies of America's top Beer Newspaper for their customers. 


Why Should I List My Business?

Listing your business means you will be prominently displayed in each issue of the largest circulated Beer Newspaper in America. You will be reaching over 225,000 consumers who, by simply reading ASN, have identified themselves as being interested in the products and services you have to offer. We have heard from our readers that they often will use ASN as a map when they travel. In addition, retailers have used ASN to identify microbrewed beers that they should be carrying in their stores.  Give your customers an extra reason to visit your bar, your retail location.


What Do I Receive?

By purchasing a listing, you receive all of the following services:

  • A listing in the appropriate section of our directory in each issue of Ale Street News for 1 full year (6 issues).
  • Copies of Ale Street News for the enjoyment of your clientele, delivered to your establishment for 1 full year (6 issues).
  • Directory listing on the ASN Website. 
  • Increased visibility among microbrew consumers.
  • Increased visibility in the microbrew industry.
  • Access to ASN retail programs; Beer Goddess®, Beer God, Wine Goddess®,.
  • Access to ASN Co-op Advertising, Promotions and Events.

What Does It Cost?

For less than 50 cents a day, an ASN listing could possibly be the best bargain in the beer industry. If you consider the cost of printing and mailing our newspapers to your establishment, the listing is virtually free. Join us today!

Advertise in Ale Street News

 Why ASN?

After 15 years of publishing, Ale Street News has become the largest circulation beer newspaper in the U.S. and Canada. In 2008, ASN is full of renewed ethusiasm and excitement. The launch of our new website and our Beer Ambassador Program are just few a things we're doing to increase readership and expand into new markets.

Our Mission

Provide a superior communication channel uniting the Beer Industry and Trade to consumers of fine beer products and establishments.

Circulation

Ale Street News presently distributes 90,000 copies of each issue from coast to coast with a readership of over 225,000* readers. With each issue this number is steadily growing as we expand into more and more markets. 

Demographics

Our readers tend to be affluent and selective. They are willing to spend more on handcrafted, finer beers and will go out of their way to for a rewarding experience. By age, the can be categorized as follows:

21-25  Young adults, just beginning to formulate preferred styles and tastes.  This market segment is booming.

26-35  More mature and successful, willing to explore and appreciate the finer things.

36-45  Having experienced and refined tastes, well traveled and aware of what's available to them.

46-Up  Well established preferences, first hand knowledge of a wide array of brands and styles. Many have traveled for the best beers.

Markets:

Our readers do not live on handcrafted beers alone! Over the years we have identified the following products and services to be of interest to ASN subscribers.

Travel Services

Golf

Cigars

Airlines

Ski/Snowboard

Beers/Ales

Hotels

Water Sports

Premium Liquors

Rental Cars

Health/Fitness

Aperitifs/Cordials

Destinations

Motocycles/ATVs

Wine/Champagne

Time Shares

Snowmobiles

Gourmet Foods

Family Services

Cars/Trucks

Chef Tools

Real Estate

Car Services

Restaurants

Mortgages

Boats

A Better Life...


ASN Beer Goddess® Retailer!

Ale Street News is offering you a WIN-WIN campaign that will positively make more money for your bar, brewpub or retail store.

ASN introduced the concept of Beer Goddess® of Ale Street News with a line of sexy women's apparel. The reaction over the years has been overwhelmingly positive. Women have reacted wildly towards being elevated to the mystical status of ASN's Beer Goddess®. As a matter of fact, when Kit Hoover of ESPN's Cold Pizza saw one of Beer Goddess Tees she couldn't help but put it on immediately (click here for the shirt ) and wear it on the show!    

Beer Goddesses®  have been crowned all over the country at festivals and through the pages of Ale Street News and on our website. Although we do sell the same merchandise on our website, the sales cannot compare to when women have the opportunity to see and feel the quality of our apparel and giftware in your location.

Although not a requirement, we encourage all of our retailers to carry our paper as well. This is accomplished by simply purchasing a listing for your establishment. If you are interested in becoming a Beer Goddess Retailer and/or listing with us, and would like to speak to a representative, please click on the link below to submit your request. Thanks!

Contact Us to become a retailer or as to how we can help your business grow!